Docs › The AI writer
Four content types, and each one is a genuinely different prompt — not the same template with a different heading count. Every type also rotates between five distinct writing styles at random, so two articles of the same type do not read like they came from the same script.
In one lineSingle review, comparison, top-5 roundup, or informational. Each has its own structure, and a random style variant keeps them from sounding alike.
Single review
One product, covered in depth. This is the type for a dedicated review page — the article a reader lands on after searching the product’s name.
Comparison
Two products set against each other, built to help a reader choose between a specific pair rather than survey a whole category. It pairs naturally with the shortcode for the table itself.
Top-5 roundup
A ranked shortlist. This is the longest type by default — it is given a floor of 5,000 tokens regardless of the length setting, because five properly covered products cannot be done justice in less.
Informational
No product recommendation at all — a how-to or explainer article. This is the type that builds the outer, non-commercial layer of a site: the pages that bring in readers who are not ready to buy yet, and that pass authority inward to the pages that are.
Five styles per type, chosen at random
Every generation picks one of five style variants for its type, so identical settings on two different runs still produce different-sounding articles. For a single review, for example, the five are:
| Style | Approach |
|---|---|
| Hands-on tester | First person plural, opens on one concrete moment of using the product. |
| Buyer’s question answered | Headings are the literal questions a shopper types into Google. |
| Problem first | Opens on the pain point before the product is even named; includes an honest “who should not buy it” section. |
| Practical analyst | Leads with a one-sentence verdict, then justifies it with numbers from the product data. |
| Friend’s recommendation | Conversational, contractions, one mild joke, deliberately varied paragraph length. |
Comparison, top-5 and informational each have their own equivalent set of five — a comparison might land as a “Referee” scoring rounds, or a “Spec detective” hunting for marketing noise; a top-5 might open as a “Story of the search” or stay ruthlessly practical as a “Practical minimalist”. You do not choose the style; it is part of what keeps a site of forty articles from reading like forty copies of one article.
You can layer your own style on top. The Prompt Presets panel lets you add house-style instructions that apply in addition to the rotating variant, rather than replacing it.
Length is a separate dial from type
Length and content type are independent settings:
| Length | Target |
|---|---|
short |
~800 words |
medium |
~1,200 words |
long |
~1,800 words |
detailed |
~2,500 words |
auto |
No target set — the model decides based on the type and the product data available. |
Top-5 ignores a short setting rather than honestly following it: whatever length you pick, the underlying request is never allowed below the 5,000-token floor a five-product roundup needs.
Which type answers which search
- “[product name] review” → single review.
- “[product A] vs [product B]” → comparison.
- “best [category] 2026” → top-5.
- “how does [thing] work” / “why does [thing] happen” → informational, feeding the outer layer of the site.
Common questions
Can I choose which style variant is used?
No, one of the five is picked at random each time, by design — that randomness is what stops a site’s articles from reading identically. Your own Prompt Presets instructions apply on top of whichever style is chosen.
Why is my top-5 article longer than the length setting suggested?
Top-5 has a hard floor of 5,000 tokens regardless of the length setting, because five products cannot be properly covered in less.
Does informational content need a product at all?
No. It is the one type built for pages with no product recommendation, and it is what builds the non-commercial layer that brings readers in and passes authority to the pages that do sell.
Which type should a new site write first?
Informational and single-review content first, before comparisons and roundups — the outer layer is what makes the commercial pages rankable. Site structure covers the reasoning.