Lasso or Ama Affiliate Pro — it depends how many programmes you are in
Lasso is built for a site that earns from Amazon and six other affiliate programmes and needs one place to manage all of it. We are built for a site where Amazon is the business, and go deeper on that one at the cost of the breadth.
Who wrote this. We make Ama Affiliate Pro, so we are one of the two products on this page and we are not a neutral party. What we can offer instead of neutrality is checkability: every row in the table below is a feature that either exists or does not, and you can confirm each one on Lasso’s own site in about five minutes. Where Lasso is the better choice, this page says so and names who should buy it.
The short version
- Lasso is multi-network; we are Amazon-first. That single difference explains almost every other one on this page.
- Lasso is a subscription that scales with your site. We are a licence with a lifetime option, plus whatever you choose to spend on your own AI key.
- Lasso does not write your articles. We write five types of them, on your own AI provider, with no word limit.
- Lasso’s link health and revenue reporting are genuinely strong, and if you are running several programmes there is no comparable thing in our product.
- They are not mutually exclusive. Plenty of sites would sensibly run Lasso for cross-network link management and us for Amazon depth and content.
What each one actually is
Lasso
A subscription service with a WordPress plugin attached. It manages affiliate links across every programme you belong to — not just Amazon — cloaks and organises them, renders product displays and tables, watches for links that have broken or gone out of stock, and reports on which pages and links earn. It is a link-and-revenue layer for a site that monetises through several networks.
Ama Affiliate Pro
A WordPress plugin that writes the five kinds of article an Amazon affiliate site needs, keeps the products inside them alive as they go out of stock, records which article earns rather than which is busy, and sends international readers to their own Amazon store. Ultra adds an agent that decides which of those to do today.
Feature by feature
Only checkable capabilities are in this table. Nothing here is a judgement about which tool is nicer to use — that is not something a tick can honestly represent.
| Capability | Ama Affiliate Pro | Lasso | What the difference means |
|---|---|---|---|
| Amazon product boxes | ✓ | ✓ | Both. Lasso’s displays cover non-Amazon products too, which ours do not. |
| Comparison tables | ✓ | ✓ | Both. Ours can have the AI choose which attributes are worth comparing. |
| Works without Amazon API approval | ✓ | ~ | Ours has an explicit three-source chain. Check what Lasso currently requires for Amazon data. |
| Writes the articles | ✓ | ✗ | Five content types on your own AI key. Lasso manages and displays; it does not write. |
| Per-article click analytics | ✓ | ✓ | Both report per page. Lasso attributes across programmes; ours puts visits and Amazon clicks in one row and adds the traffic source. |
| Finds discontinued products | ✓ | ✓ | Both. This is core to Lasso as well and it is one of the things it does best. |
| Finds and fixes dead links | ✓ | ✓ | Both. Ours also covers ordinary outbound links that have nothing to do with affiliates. |
| International link localisation | ✓ | ✓ | Both. |
| One-off licence available | ✓ | ✗ | Lasso is a subscription. That is a business-model difference, not a criticism. |
✓ included ~ partly, or through another tool ✗ not included · Lasso’s side is taken from its public pages; confirm on the vendor’s site before buying
Where Lasso is the better answer
Written first, and at length, because it is the part of a comparison page that is usually missing and the part that decides whether you should trust the rest of it.
If Amazon is not your only programme, this is not close
Lasso manages links across every affiliate programme you belong to in one place — Amazon, ShareASale, Impact, direct brand deals, whatever else. Ama Affiliate Pro is Amazon-first by design: it will render and track a custom non-Amazon call to action, but it does not pretend to be a general affiliate link manager. A site that earns from five networks and uses us for it would be using the wrong tool, and we would rather say that here than find out in a refund request.
Revenue attribution across programmes is something we simply do not do
Seeing which page produced which earnings, across different networks with different reporting, in one dashboard, is genuinely hard and genuinely valuable. Our analytics answer a narrower question well — visits and Amazon clicks in the same row, per article — but if what you need is total revenue per page across every programme, that is Lasso’s territory and not ours.
It is a mature hosted product with people running it
Lasso is a funded company with a support team, a public roadmap and a lot of publishers using it. We are small. On the day something breaks in an unusual way, that difference is real and it is not in our favour. Anybody comparing the two should weigh it honestly rather than pretending the only axis is features.
Choose Lasso if:
- You earn from more than one affiliate programme and want them managed together.
- You need revenue attributed per page across several networks.
- You write all your own content and have no interest in AI drafts.
- You would rather pay monthly for a hosted service with a support team than own a licence.
Where Ama Affiliate Pro is the better answer
The articles get written
This is the largest single difference and it is not a feature so much as a different job. Five article types — single review, comparison, Top 5 roundup, plain informational, and a Magic Reviewer for products that are not on Amazon at all — written on your own AI provider key at that provider’s rates. No credits, no word cap, no margin taken on tokens. Bulk runs execute on your server, so a batch of two hundred survives you closing the laptop.
You can start before Amazon approves you
Amazon wants qualifying sales before it grants API access, and you need a working site to make them. The plugin uses your own credentials when you have them, a cheap third-party provider when you do not, and a free public-page mode when you have neither — so month one of a brand-new site is not spent waiting.
The cost does not scale with your success
A subscription priced by traffic, links or sites means that the better your site does, the more you pay to keep doing it. A licence does not move. Whether that matters depends entirely on which side of the arithmetic your site is on, which is why the numbers are below rather than asserted here.
An agent, if you want one
Ultra adds a second app that reads your analytics and Search Console, proposes specific work with the numbers attached, does it once you approve, and checks weeks later whether it helped. Nothing comparable exists in Lasso, and nothing comparable exists in most of this category.
Choose Ama Affiliate Pro if:
- Amazon Associates is where essentially all your affiliate income comes from.
- You want the content produced, not only the links managed.
- You would rather own a licence than rent a service.
- You are starting without Amazon API access.
What each one costs to run
Prices change without notice. Neither side is quoted as a price here, on purpose: the shape of the difference lasts longer than any figure. Check both on the sellers’ own pages before you decide anything.
Lasso
A monthly or annual subscription, with tiers. Check the current plans and what each includes on getlasso.co.
Ama Affiliate Pro
A licence with a lifetime option, plus your own AI provider account billed by that provider. The plugin reports real cost per article from the token counts each call returns.
Do the arithmetic over the life of the site rather than the first month, and add our AI spend to our side honestly — it is not zero. A site you expect to still be running in three years and a site you might abandon by Christmas produce very different answers, and both answers are correct.
What moving actually involves
The honest part of any switch. Nobody’s migration is free, and a page that pretends otherwise is setting up a refund.
Run both while you move
They do not conflict. Keep Lasso rendering the displays it already owns, add ours for new Amazon content, and convert existing posts when it suits you. There is no day on which the site is half-broken.
Plain Amazon links convert automatically
The Growth Tools converter finds manually inserted Amazon links across the site and rewrites them to our shortcode with the anchor text preserved, so they pick up your current tag, nofollow setting and click tracking. Dry-run it on one post, back the database up, then run it site-wide.
If you have non-Amazon programmes, do not move them
The honest advice: keep Lasso for those. A site with real income from several networks that rips out its cross-network manager to save a subscription has usually made itself poorer, and we would rather tell you that now than take the sale.
The verdict
Count your programmes. If Amazon is one of several and you need them managed and attributed together, Lasso is the right tool and this page has just talked you out of buying ours — which is the correct outcome. If Amazon is the business, the questions that matter become “who writes the next two hundred articles” and “who notices when a product in one of them dies”, and those are the two questions we were built to answer. A meaningful number of sites should honestly be running both.
Look inside before you decide
Every admin screen of Ama Affiliate Pro and Ultra, clickable, on one page — no sign-up, no email, nothing to install. Compare it against Lasso’s own demo and make your own mind up.
Open the interfaceCompared with the others
The same nine capabilities, applied to every alternative: all the comparisons in one table. If you are still deciding what kind of tool you need at all, the playbook walks through the stages of an affiliate site and names which problems a plugin solves and which it cannot.
Common questions
Can I use Lasso and Ama Affiliate Pro together?
Yes, and for a multi-programme site it is often the sensible answer: Lasso for cross-network link management and attribution, ours for Amazon depth, content production and site maintenance. They use different shortcodes and do not interfere with each other.
Is Ama Affiliate Pro cheaper than Lasso?
Over a long enough period, a one-off licence costs less than a recurring subscription — that is arithmetic rather than a claim. But add your AI provider spend to our side, because it is real, and check both current prices yourself, because both change. Over three months the two are much closer than over three years.
Does Lasso write articles?
No. It manages, displays and reports on affiliate links; the writing is yours. That is a deliberate scope choice on their part, not an oversight, and for publishers who want nothing to do with AI content it is a point in Lasso’s favour rather than against it.
Does Ama Affiliate Pro handle non-Amazon affiliate links?
Only in a limited way — there is a custom call-to-action button for non-Amazon products and a Magic Reviewer for writing about them. It is not a general link manager and you should not choose it as one. If most of your links are not Amazon links, this is the wrong product.
Which has better analytics?
Different, not better. Lasso attributes revenue across programmes per page, which we do not do at all. Ours puts visits, traffic source and Amazon click rate in the same row per article and stores it in your own database with no third-party account. If you have one programme, ours answers the more actionable question; if you have five, theirs does.
What happens to my content if I stop paying?
With a licence, your articles, tables, shortcodes and product boxes keep rendering; only AI generation, Analytics and the Growth Tools lock until you renew. With any subscription product, check what happens to your displays when the subscription ends before you build four hundred posts on it — this is the single most important question to ask any hosted affiliate tool, including ours.
Is a subscription actually worse?
No. A subscription buys ongoing hosted infrastructure, a support team and continuous development, and for a business that is earning it is often the right trade. The point of this page is not that recurring pricing is bad, it is that the two models suit different sites — and a site that is not yet earning is the one for which a licence is easier to justify.
You sell one of these. Why should I believe this page?
Do not believe it — check it. Every row in the table is a capability that exists or does not, verifiable on Lasso’s own site in a few minutes. And note which way the recommendations point: this page tells multi-programme publishers to buy the other product, which is not what an advertisement does.